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Master Accelerator
Course Content
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Lessons
1. Welcome And 1st Steps
4 Lessons
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1. Welcome And 1st Steps
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Welcome
First Steps
Meet Your Coach: Lola Rutherford
Meet Your Coach: Gio Barabadze
2. Define Your Project
6 Lessons
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2. Define Your Project
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Define Your Project
How Much To Charge & How To Negotiate
Your Goals
Smart Goals
Your Target Audience
The Tag For Your Project
3. Your Marketing Material
7 Lessons
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3. Your Marketing Material
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Your Biography
Your Photos
Your Videos
Testimonials
Your Email
Your EPK & One Sheet
Your Merchandise
4. Your Online Presence
7 Lessons
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4. Your Online Presence
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Your Logo
Your Website
Your Social Media Profiles
Spotify
Patreon
Youtube & Vimeo
Musician Platforms
5. Your Marketing Strategy
12 Lessons
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5. Your Marketing Strategy
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Welcome To Your Marketing Strategy
A 1000 True Fans
Your Landing Page
The Email Capture On Your Website
Your Content
Your Content Schedule
The Call To Action
Blog Posts
How To Get Featured On Podcasts, Radios, Interviews, Blogs
Influencers and Network Opportunities
Collaborations
Paid Advertising
6. Offline Marketing
6 Lessons
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6. Offline Marketing
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Business Cards
Roll-Up Banners
The Email Capture At Your Gigs
Leveraging Live Performances
Networking Opportunities
Sponsorship Deals & Endorsements
7. Growing And Nurturing Your Audience
6 Lessons
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7. Growing And Nurturing Your Audience
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Your Avatar
Give, Give, Give, Ask
Planning Your Content
The KPI
Today’s Content For Your Future Audience
Nurturing Relationships Offline
8. Fill Your Calendar With The Gigs You Really Want
12 Lessons
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8. Fill Your Calendar With The Gigs You Really Want
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Welcome To This Module!
Your Repertoire & Performance
How Much To Charge & How To Negotiate
Venues or Festivals?
Tour Sampling
How To Find Promoters’ Contact Details
Build A Relationship With Promoters
Embassies And Cultural Institutes
How To Make Sure Your Emails Get Read
Get Promotional Material From Each New Gig
Private Gigs
Mailsuite
9. Delegate: Go Back To Making Music
6 Lessons
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9. Delegate: Go Back To Making Music
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The Buyback Principle
Audit Your Time
The Four Quadrants
Your Buyback Rate
Training Your Assistant
Conclusions
10. Program Enhancers
12 Lessons
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10. Program Enhancers
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Planning for Success – Organising Your Time As A Professional Musician
Stage Presence – How To Engage With Your Audience And Create a Memorable Show
How To Make Great Videos – Musicians Promo Videos On A Budget
Mastering Social Media – Effective Social Media Management and Content Creation
Merchtastic – Tips and Tricks to Make the Most of Your Merchandise Sales
Your Album Release Plan – How To Make Your Next Release A Big Hit
Demystifying Publishing and Syncing – Getting Your Music On Adverts and Films
Organizing Your Tours – Mastering Tour Planning With Google Maps
$1000 Gigs – Breaking Into The Private Event Market
Mailing List for Musicians – Nurturing your audience and Building a Deep Connection with Your Fans
Facebook Ads for Musicians
The Spotify Growth Playbook – Unlock Playlists & Algorithmic Reach
11. “Done For You” Resources
5 Lessons
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11. “Done For You” Resources
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Media Templates
Collaborations & Featured Artists
Contracts
Email Outreach Templates
Delegation and Hiring
